Is your website an expense or an investment?
I wish your answer was “investment” but it isn’t. I want you to get more attention, build community, and grow your business. But you’re having trouble doing that while running the rest of your business.
Freelance Marketing Director
A common complaint about WordPress is that it's too slow. I'm not going to lie to you or even try to dodge. WordPress is slow. Sometimes it's unbearably slow. But that's okay. WordPress is slow for good reason The comparison between WordPress and a static website...read more
If you're going to make any major edits to your WordPress website's theme, you need a child theme. I mean "need" in the strict, literal meaning. If you make changes to your theme, the changes will be removed the moment the theme is updated. All your hard work - poof -...read more
There is common belief that WordPress websites should be cheap or free. I hear objections like: "But WordPress is free." "Why invest $1,000's into a website that may or may not work?" "I can get a template for 50 bucks." Those are valid points and attention-worth...read more
User experience (UX) is a hot topic these days. A lot of people overcomplicate it. The Nielsen Norman Group, started by 1 of UX's godfathers, defines UX as "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its...read more