3 big changes for Rust Belt Webworks

Share on linkedin
Share on twitter
Share on facebook
Share on email
Is it the end of Rust Belt Webworks as you know it or a case of "the more things change, the more they stay the same"?

I started Rust Belt Webworks in 2015 with the idea that I would focus on small businesses and help bring their digital presences up to standard. I’ve had some success with that but not as much as I would like. I’ve had the privilege of working with manufacturers, entertainers, nonprofits, nonprofit consultants, coaches, tradesmen, photographers, marketers, and more. I even built a website for an art exhibit.

And that’s the problem. That’s why Rust Belt wasn’t as successful as it could have been. I helped all kinds of businesses and organizations. I marketed to all kinds of businesses and organizations.

Not only could it have done better, but it should have done better. I know that being a generalist pursuing a wide audience is less likely to have strong results than being more specific in both offerings and audience.

So here we are – over 4 years in – and I’m finally going to practice what I preach. I’m going to actively focus on a niche. And the focus is digital marketing for non-profit organizations. (Yes, I should narrow my focus even further. I’m working on that.)

Does that mean that I won’t help you if you’re a small for-profit business that needs help with your digital marketing and execution? That’s not what it means. I will absolutely help you. I love small business. The sun rises and sets because of small businesses. Send me a message. Set up a call. I’d love to talk to you. But this is possibly the last time I talk about you on the website.

Then what does it mean? It means that all of my advice, my thoughts, my examples, my phraseology – everything I do, say, or publish will be put through a lens to focus it on creating the most benefit for NPOs and NPO marketing. Much of it will still apply to small business marketing but I will not tailor it to them.

Looking forward to exploring this not-new-but narrower direction.

Josh

P.S. Can you guess the 3rd big change?

It’s not Rust Belt Webworks any longer. Welcome to JoshRobbs.com.

Like what you’re reading?

Then sign up for Alignment Marketing Newsletter. It’s a weekly newsletter featuring the 10 best, most relevant resources I can find on alignment, better-than-ethical marketing, and low-stress marketing.

Share the article

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on facebook
Facebook
Share on email
Email

You may also like...

Leave a Reply

Close Menu