Services

Project Roadmap Workshop

You can’t solve a problem until you define it.

I hear “how much does a website cost?” a lot. It’s a horrible question.

Let me put it to you like this. How much does a car cost? Seriously, come up with a number.

Is that the price for an early 2000s Jeep with a soft top, soundbar, and tow package? Probably not. You need more information than “car” to answer my question. There are as many kinds of websites as there are kinds of autos.

The Project Roadmap Workshop is a 90-minute, online workshop. In it, we’ll combine your needs and wants with your clients’ needs and wants to create outcome-focused project goals. The result is a detailed scope of work. You can take it to any designer/developer and get an accurate quote.

Sample questions and considerations for a Roadmap Workshop

  • What is your goal for the site?
  • What are the visitors’ goals for visiting your site?
  • How will each customer avatar benefit from the site?
  • How do you want your clients to contact you?
  • How do you clients want to contact you?
  • How do we move prospects from their entry page to an engagement page?
Man looking at an old map in a foggy pine forest

Brand Marketing Workshop

The first step of branding is knowing who you are and who you want to talk to.

Is your small business having trouble connecting with your best customers?
Does it feel like your brand and messaging is all over the place?
Are you tired of your brand not standing out?
Have you even defined your brand?

Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.” If you don’t decide what your brand is, it will be decided for you and you probably won’t like it.

The Brand Marketing Workshop was developed to take the brand you have pictured in your mind and put it in words. This is the foundation for all of your marketing. I’ve seen its effects throughout entire companies from how phones are answered to product development.

The workshop is a 3-hour, online workshop for your business’s leadership.

By the end of the workshop you will have:

  • Defined your brand voice
  • Defined your ideal customer
  • Created your brand position statement
  • Developed 2-4 Customer Avatars with buyer stories
  • Designed a prioritized marketing strategy

And you’ll do it all with team buy-in.

nighttime street illuminated by dozens of neon signs

New website development

The journey of a thousand miles begins with a single website.

Is it time to get your business online?
Do you need more than an online brochure?
Do you want a website that you can update and maintain yourself?

Then we should talk.

WPMB websites are designed with 2 principles in mind. A business website should meet real business goals. Technology should never come between people and information whether that’s adding information to a website or consuming it.

I’ve worked with million-dollar consulting firms, industrial manufacturer’s, and even Top 40 musicians. I’d love to work with you.

WPMB websites are:

  • easy to use
  • easy to maintain
  • optimized for search engines
  • optimized for security
  • optimized for speed
  • packaged with a premium page builder software and premium backup software
  • designed to meet ADA guidelines for accessibility
  • responsive/mobile-first
closeup of laptop screen showing computer code

Updating an existing WordPress website

You live. You learn. You upgrade.

Is your WordPress website out of date?
Out of style?
Is it non-responsive and slow?

Let’s get your website a upgrade that’s more than just a fresh coat of paint.

 

 

WPMB websites are:

  • easy to use
  • easy to maintain
  • optimized for search engines
  • optimized for security
  • optimized for speed
  • packaged with a premium page builder software and premium backup software
  • designed to meet ADA guidelines for accessibility
  • responsive/mobile-first
old tv on old stand in front of ugly wallpaper

Converting a website to WordPress

The grass is greener on the WordPress side of the fence. Tired of your present platform? Is it hard to use? Is it time to add more marketing tools to your website? Converting sites to WordPress is a WPMB specialty. All the content you’ve created and all the Google love you’ve earned in an easy-to-use website. Not only will I migrate your old content to the new site, I’ll redirect the old addresses so they point to the new pages.

WPMB websites are:

  • easy to use
  • easy to maintain
  • optimized for search engines
  • optimized for security
  • optimized for speed
  • packaged with a premium page builder software and premium backup software
  • designed to meet ADA guidelines for accessibility
  • responsive/mobile-first
dusty shelves with old radios and an antique phone
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