Services

Brand Foundations Workshop

Your brand is what other people say about you when you’re not in the room.

Jeff Bezos

A properly defined brand is the North Star for all of your organization’s communication and marketing. Without the consistency it provides, you will struggle to truly connect with your audience.

Affecting the perception of your brand is not easy – at least not affecting it in a good way. If you want to influence your brand you must first define what you want your brand to be. You must also understand who you are trying to influence.

Great projects from marketing campaigns to website redesigns need a solid foundation to build on. This is how you get it.

This live, facilitator-led workshop consists of 3 exercises: the Brand Attributes exercise, the Customer Avatar exercise, and (because all of this is pointless if you don’t take action) the Marketing Jumpstart Plan exercise.

Investment
$3500 for the 6-hour workshop (limit 6 participants)
$500 for the 2-hour workshop (limit 2 participants)

You’re the right fit for this service if

  • You have a new project or an old project that needs a new direction.
  • You don’t feel like your brand is resonating with your target audience.
  • Your marketing is inconsistent, ineffective, or inadequate.

If that sounds like your situation, schedule a free call and we’ll see if a Brand Foundations Workshop will help you

Content Calendar Workshop

Content is king.

Bill Gates

If you’re reading this, you probably already know that content marketing is a cost-effective and better-than-ethical marketing strategy. But you’re probably feeling a little flustered trying to turn your strategy into a functional plan. 

You’ve set goals. 
You’ve developed your customer avatar (buyer persona). 
You’ve polished your brand voice. 

But it’s all sitting in a file on your computer or in a binder on your self.

And you still don’t have an actual plan of execution for your content marketing. 

Creating a content calendar is the best way to translate your content marketing strategy into content marketing action.

During this 1-hour, facilitator-led workshop, we will develop a year’s worth of weekly topics. These aren’t link-bait, fluff pieces or yet another tutorial. These topics are focused on building awareness and lead generation – the top and bottom of the sales funnel. 

Investment
$250

You’re the right fit for this service if

  • You’ve committed to regularly publishing content but don’t know what topics to cover.
  • You have an editorial calendar, but it has too much content and not enough marketing.

If that sounds like your situation, schedule a free call and we’ll see if a Content Calendar Workshop will help you.

Marketing Jumpstart Plan Workshop

The path to success is to take massive, determined actions.

Tony Robbins

But what should I be doing right now?

If you listen to 10 experts, you’ll hear 10 different things you should be doing right now. That’s impossible to do unless you have a marketing department the size of a small army.

And if you try, you end up bouncing from tactic to tactic – the dreaded random acts of marketing. That will get you nowhere.

It’s infinitely better to choose fewer tactics and tasks and to completely follow through on them.

But how do you pick which tactics and tasks? This workshop. 

Your Marketing Jumpstart Plan is your prioritized to-do list based on your strengths, your goals, your personal preferences, and the expected return on effort.

We’re not going to create a full Marketing Action Plan. Those can be huge documents that require a table of contents and an appendix. It’s possible that you have a Marketing Action Plan and that it’s part of the problem. This is a laser-focused, prioritized plan that will put you on the offense.

This live, facilitator-led workshop runs about an hour.

Investment
$250 (per person – up to 6)

You’re the right fit for this service if

  • You’re practicing random acts of marketing.
  • You’re bouncing from marketing tactic to marketing tactic and not getting results.
  • You have a huge marketing to-do list and don’t know where to start.

If that sounds like your situation, schedule a free call and we’ll see if a Marketing Jumpstart Plan Workshop will help you.

Strategic Consulting

The strong individual is the one who asks for help when he needs it.

Rona Barrett

Not everything fits in nice, neat, predefined packages. 

If you want my help with something that isn’t specifically listed on this page, schedule a call anyway. I’ll see if I can help.

Investment
$125/hr or fixed contract

Frequently Asked Questions

A prudent question is one-half of wisdom.

Sir Francis Bacon

Absolutely.

Before any contracts are signed or even 1 penny changes hands, I want to be certain that we both understand the situation, the proposed solution, and why I recommend that course of action.

We’ll talk. 

I will work on developing an understanding of your situation and prescribe a course of action to help you, if appropriate. 

The calls are scheduled in 25-minute blocks, but they’re often done much quicker than that.

Once we have a course of action, I will send you a link where you can officially order the service and schedule it.

The full Brand Foundations Workshop must be manually scheduled to ensure both sessions are help in a timely manner. 

Absolutely! All of these workshops are online but they are led by me, an experienced marketer and trained facilitator.

Your workshop will be recorded, but that is for your use only.

Yes, I do. But the best website design and development projects flow from these other workshops.

But if you have a solid plan, schedule a call and let’s discuss it.

It’s nice to help those who help others.

Plus, marketing NPOs is harder than marketing for-profit businesses. They often are doing much more with much less. And if something works in a for-profit business’s strategy, it will most likely work for an NPO. The reverse is not true.

The same reason I’ve added it here. I want to be absolutely clear that this is NOT some do-it-yourself workbook. You’re NOT buying a prerecorded video.

You are hiring an experienced marketer and facilitator to lead the workshop, guide you through the exercises, and provide insights. 

Go for it! Go do it yourself.

Hmmm… you’re still here poking around and reading the FAQ. Why?

Because you know you don’t have all the answers.

That’s ok. That’s normal. You’re good at what you’re good at. Let me be good at this.

Your options are pretty simple. You can do it yourself or you can hire a professional with years of experience who has deliberately studied and trained to do this kind of work. Your call.

Actually, that’s the best option! Schedule a call and we can discuss if a consultant can help you with your specific situation.

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